Fashion

His & Her Scents

Luxury Fragrance & Skincare Brand

↑Engagement & inquiries
↑Ad performance
↑Brand awareness

Overview

His & Her Scents is a luxury fragrance and beauty brand specializing in perfumes, body mists, skincare products, scrubs, and premium self-care products. The objective was to increase online visibility, strengthen engagement, improve ad performance, and drive more consistent product inquiries and sales through digital marketing.

The Challenge

Low engagement despite a sizable social audience
Inconsistent ad conversions
Weak positioning in a highly competitive beauty and fragrance market
Lack of a strong customer retention strategy
Need for more compelling, conversion-focused content

Our Strategy

AfriPixel implemented a full-funnel digital marketing strategy focused on awareness, engagement, and conversion—combining daily content, product-focused video, influencer collaborations, and structured retargeting around seasonal promotions.

Services Delivered

Meta Ads (Facebook & Instagram)
Performance Max Campaigns
Daily content creation
Product-focused reels and short-form videos
Influencer collaborations
Retargeting campaigns
Seasonal promotional campaigns

Execution

Content & Creative

Developed luxury-themed product creatives
Produced engaging lifestyle and UGC-style videos
Created educational beauty and skincare content
Designed promotional creatives around gifting and self-care

Advertising & Growth

Optimized targeting for fragrance, skincare, and beauty audiences
Retargeted engaged users and abandoned visitors
Improved campaign structure for better conversion quality
Built seasonal campaigns around holidays and promotional periods

Results

Business Impact

Increased direct product inquiries and customer messages
Improved Facebook and Instagram engagement
Higher brand awareness in the Kenyan beauty market
Better-performing ad campaigns through improved targeting
Increased repeat customer interest
Stronger overall online visibility

Performance Highlights

Stronger Meta Ads and page performance across awareness and conversion objectives
Improved engagement on product and lifestyle content
More consistent inquiry flow from paid and organic channels

Ready to write your success story?

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